This would be like demanding that a charity to raise awareness of breast cancer changes its name to include all cancers. You are not being profound, just profoundly ignorant. You clearly know nothing about BLM or why it exists. You are basing all your opinions on it's name alone, and yet expecting people to view your ignorance as insightful.
They’re just saying that black lives matter too. It’s a silly play on words to discredit this statement as ethnocentric.